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Smart Home Essay/Vlog – Young Leaders Competition

  • Posted by Stephen Pattenden
  • On September 18, 2018
  • 1 Comments

SH&BA recently brought together Young Leaders at the IFA Conference in Berlin, and the result of this was enthusiastically welcomed by the attendees who came from companies such as Google, Sky, Fitbit, Media Saturn, Yale Locks, Tado, Tech Data, & Lightwave. As an association, SH&BA wants to give the smart home leaders of the future a voice TODAY!

We, therefore, have the pleasure to announce a competition for young smart home leaders

  • 1,500 word essay or a vlog of no more than 5 minutes on the topic:
    “How to overcome the barriers to the adoption of smart home.”
  • Open to people under 35 years old who work in the smart home industry
  • Deadline for submissions is 15th October 2018
  • Winning contribution will be published online and in paper form
  • Judges will be from the three European smart home associations – SH&BA (UK), FFD (France) and SmartHome Initiative (Germany)

The winner will

  • Receive a prize of £500
  • Present the winning essay/vlog at the SH&BA Retailer & Manufacturer panel meeting in Central London on 15th November, 2018
  • Submissions should be emailed to marketing@shaba.eu

To register for the upcoming panel

To join as a member of SH&BA

  • Please go to the Membership Page
  • Special rates are now available for individual membership of Young Leaders below the age of 35

There are also opportunities for sponsorship of this competition, please contact uss at marketing@shaba.eu if you wish to promote your own interest in supporting Smart Home Young Leaders.

 

1 Comment

Wayne Caswell
I congratulate Beacon Agency for producing an insightful YouTube video. It offers some of the most sensible advice in the Smart Home space in decades. It helps explain why this emerging market has struggled to cross the chasm into mass market adoption as well as why marketers have hyped it as The Next Big Thing for over 60 years with little success. And by mentioning AI and the need for tech to disappear discreetly into devices, it also touches on a missing component of the "smart" home: the ability to learn and adapt automatically. For an example of how out of touch this industry has been, see "The Elusive Smart Home" at https://www.mhealthtalk.com/elusive-smart-home/. It starts by contrasting Whirlpool's vision of a smart kitchen of the future, from the 1957 World's Fair, with more recent visions from the Consumer Electronics Show by LG and Samsung. It then goes on to discuss the challenge of making homes smart, and selling that concept to consumers. I very much like Beacon Agency's view of this market, looking at the service model instead a collection of partially connected but rather dumb products that quickly go obsolete as tech innovation evolves exponentially.

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